A brainchild of twin sisters, Jolanta and Aleksandra, ParelParel was born in Warsaw in 2017. But the idea has been at the back of their minds since they first started designing jewelry in 2011. A strong need to create something of their own and to create timeless jewelry that they would want to wear themselves, manifested in a sustainable label handcrafting artful one-of-a-kind jewelry with a subtle vintage vibe.
Passionate about and inspired by art and vintage design, the sisters dedicate each of their collections to world-renown artists and moments in time. From Salvador Dali and Hilma Klint to Georgia O’Keefe and Claude Lalanne, each piece is a tribute and ode to those who have captured our imaginations and captivated our senses.
And just like the inspirations behind them, Jolanta and Alksandra treat each piece as a work of art. And why wouldn't they. Handcrafted using time-honored lost wax casting method, each one is filled with depth and soul. A piece of wearable art to cherish forever.
What does a typical day at the studio look like for you?
Our working day starts early in the morning in our studio in the center of Warsaw with mandatory coffee! Our atelier is located in an over 100 year old tenement house. We are lucky that our studio is extremely inspiring with beautiful light falling in front of large windows. Our daily duties include working on the realization of orders for merchants, customer relations and cooperation with suppliers of our art studio.
Our rhythm of the day depends on the session we are currently in. Days in the office differ when we work on a new collection, and we close all the necessary stages of our work to premiere at a certain date, or where we are in the peak of the shopping season where our priority is to prepare and dispatch orders. We always make sure that during the day we have moments for lunch breaks or a short walk, this helps thinking and leaves room for new ideas. Every day is different and this work is fascinating.
What’s your process? What do you draw on for inspiration?
We do have our dedicated chat that we are using only for designing season. We crush some ideas, inspirations, colors, materials etc. there. Amazingly we have the same taste, and the process is easy and fun. Best thing about our brand and launching it is that we can spend more time together as we are grown women with different households.
Regarding the inspirations are always taken from art and vintage design. We already had some amazing collections inspired by work of artists like: Johannes Vermeer, Claude Lalanne, Georgia O’ Keeffe, Hilma af Klint. The New “Paradiso Perduto” Collection was inspired by the movie Great Expectations. Our beloved move from childhood.
How important is sustainability to your brand? And how is it manifested?
Our brand as it develops and increases production of its designs places great emphasis on sustainable production and has made huge changes to ensure that the jewelry is manufactured with the least harmful effect on the environment. We believe that each of us has a responsibility to reduce the negative effects of production as much as possible so that we can protect our planet for future generations! That is why our jewelry is made only to order from recycled gold and silver. Our packaging is made from only biodegradable materials!
Why lost wax casting?
We true believe that this is the most creative, unique, and sustainable way to make jewelry. We don’t believe in 3D designs, because for us this kind of design have no depth, no soul. It’s easy to draw something in the computer and print it on the 3D printer, but hand curved designs are more valuable. Our pieces are truly made by hand. This way they are more artistic and unique.
Your favorite quote?
“A woman is like a tea bag – you never know how strong she is until she gets in hot water.” — Eleanor Roosevelt
Who would you love to wear your pieces?
I think that we have so many designs and variety of products that hopeful every girl would like to have at least one piece from our collections. But really after almost 4 years we know our type of type of client very well. It is a woman who loves fashion but appreciates one-of-a-kind design.
All photos courtesy of ParelParel
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