Crafted with everyday materials from all over Africa, Pichulik elevates the mundane through craft and design, making it precious and covetable. Semi precious-stones. Recycled glass. Brass washers and locally manufactured rope - the trademark element of Pichulik’s design - all make an appearance and bring new meaning to ‘statement’ pieces.
Born in 2012 (read more), the brand has rapidly taken the fashion world by storm. Covers of fashion magazines. Celebrity clients, including the Williams sisters and Solange Knowles. World renowned stockists, including Anthropologie. And don’t even get us started on the recognition from the fashion industry.
But its not Pichulik’s accolades that are most impressive. The pieces are conduits for stories; an alchemy, inspiring women to take risks. A tribute to the traditional symbolism of jewelry, Pichulik tries to infuse each piece with meaning. Their main message? Creating a community of powerful, bold women and sharing their inspiring stories. Not only the stories of women, who wear these bold beauties, but the brave women behind them.
Made completely from locally sourced materials, the pieces are crafted entirely by hand in a Woodstock, Cape Town studio. Crafters and employees are encouraged to realize themselves, personally and professionally. From taking work home as a way to earn a supplementary income. To participating in self-development courses and furthering their education. Learn about the women behind Pichulik.
Over and above a beautiful statement, it is self-empowerment that is at the core of the Pichulik brand, using rope as its medium.