Toubab Paris is guided by the belief that our differences are what shape us and help us grow. For Toubab, it is its French-African influence and desire to explore through travel.
An expression of shimmering colors, ethnic materials and graphic patterns, Toubab combines traditional African textiles with materials from all corners of the world. A tribute to the cultural mixing that serves as its unique inspiration, its name is rooted in a traditionally West African term, which means ‘foreigner’ (read more), and grounded with a dash of couture.
Complementing new materials with repurposed, Toubab’s creations transform recycled denim; offcuts of African fabric, collected in sewing shops; beads and pompons into colorful compositions.
While half of the materials used are recycled, there's more to these pieces than environmentally friendly. Just like the materials come from around the world, so does production - providing employment opportunities, training and incremental wages both in Europe and abroad. The pieces are handcrafted either in Madagascar - by local artisans - or in Paris - by an organization reintegrating immigrant women through work. And embroidery is completed by artists, who work for some of the world’s renown Parisian luxury fashion houses.
As beautiful as it is conscious, Toubab Paris is one brand that is hard not to rally behind.